Jody Hall went from moonlighting as a barista at Starbucks to helping the company expand from 30 to 3,000 stores as a market specialist. In 2003, the Seattle resident launched a successful cupcake bakery/cafe called Cupcake Royale, which now has multiple locations throughout the city. So perhaps it’s not surprising that Hall was one of the first legal edible producers in Washington State after voters passed I-502, which legalized recreational cannabis in 2012.
The Goodship Company, founded in 2014, reflects Hall’s background in baked goods and focus on using as many whole, organic ingredients as possible. Her products include snickerdoodles, chocolate bars, cookies, brownies, and pastilles. With its stylish packaging and high-quality ingredients, Goodship aims to shatter stereotypes and rebrand cannabis as a classy experience. As part of this effort, she also launched Higher Education, a “heady lecture series under heady influence” that turns the traditional stoner narrative of snacks and screens on its head. Launched in 2015, the series has included such speakers as Seth Shostak, a senior astronomer at SETI who gave a lecture on the search for alien life, and Alison Holcomb, the ACLU lawyer who wrote Washington’s cannabis legalization initiative and spoke on criminal justice reform and the War on Drugs.
We caught up with Hall to ask about her journey from coffee to cannabis, what it’s like to bake with weed, and how she’s using Higher Education to dispel the “stoners are stupid” myth.