Tripp Liles

Tripp Liles is the Director of Sales Training & Tactics at Apotheca Cannabis Dispensary. He is a sales enablement specialist focused on helping cannabis retailers translate complex compliance requirements into clear, confident customer conversations. Working within the dispensary environment at Apotheca Cannabis Dispensary, Tripp has developed training approaches that help frontline teams navigate evolving cannabinoid regulations, shifting consumer expectations, and the increasing demand for transparency in product education.