Luis De Javier brings New York Fashion Week to THC NYC

new york fashion week thc nyc

Designers, it-girls, models, and the rest of the high-fashion world recently descended on The Big Apple for New York Fashion Week (NYFW). From the runways to the afterparties, looks have been served, and times have been had.

One such time included cannabis. Luis De Javier and Eternal+ threw a party at the immersive cannabis venue THC NYC, also known as The House of Cannabis NYC. The event served as an afterparty for the premiere of De Javier’s film “Le Robó Una Rosa.” Eternal+ live-streamed the feature.

Guests were offered pre-rolls and cannabis products from FLAMER, a Brooklyn-based Queer-owned cannabis brand.

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NEW YORK, NEW YORK – SEPTEMBER 08: Pre rolled joints are displayed for guests to take at the “Le Robo Una Rosa” Premiere after party at The House of Cannabis on September 08, 2023 in New York City. Photo: Alexi Rosenfeld / Getty Images

The short film stars performer Yves Tumor and girls-girl/model Julia Fox. Fox showed up to The House of Cannabis NYC dressed in a Luis De Javier white leather set with a chest cutout that screamed neo-futurism y2k chic. She styled the look with two low braids, a pointed-toe white heel, and The B*tch Bag which is currently available on pre-order.

Avril Lavigne attended in a black leather corset complemented by an arresting monochromatic fur coat and nylon wraparound trousers. Most guests donned leathers, dark tones, and neo-punk statement embellishments often featured in De Javier’s designs.

NEW YORK, NEW YORK – SEPTEMBER 08: Luis de Javier, Avril Lavigne and Julia Fox attend the “Le Robo Una Rosa” Premiere after party at The House of Cannabis on September 08, 2023 in New York City. Photo: ALEXI ROSENFELD / Getty Images

THC NYC is an immersive experience in the Soho neighborhood of Manhattan. The three-floor exhibit features 10 rooms that center on distinct aspects of cannabis culture. The experiential venue enchants with sensory adventures coalescing into a look at the impact of the war on drugs.

This event isn’t the first time NYC nightlife openly blended with the cannabis community. Earlier in the month, FLAMER hosted a party featuring the first legal cannabis sales at a nightlife event. Like some other New York cannabis parties, on-site consumption was allowed at the outdoor venue.

With success at both the De Javier and FLAMER events, perhaps the open acceptance of cannabis in the club scene will continue. As the plant gains entry to the city’s iconic and historic nightlife, many are excited to see what comes next.

Cara Wietstock is Senior Content Producer of and has been working in the cannabis space since 2011. She has covered the cannabis business beat for Ganjapreneur and The Spokesman Review. You can find her living in Bellingham, Washington with her husband, son, and a small zoo of pets.