As the cannabis market evolves, more products are being introduced designed to appeal to a wider range of consumers. One segment that has exploded in popularity is drinks. While the vast majority of the category is ready-to-drink seltzers or sodas, infused beverage enhancers are slowly emerging—and some pediatric researchers are urging closer scrutiny.
A new paper published in the journal Pediatrics, titled “The Need for Oversight of Unflavored Cannabis Drink Mixers,” highlights concerns about the category, with particular attention paid to a brand called Wims. The authors argue that many of the product’s selling points, such as convenience, portability, and simplicity, may actually pose a risk.
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The researchers note that products like Wims are concealable and sold in small, pocket-sized containers. Since they have no discernible taste, the authors expressed concern that people, especially minors or inexperienced consumers, may become unintentionally intoxicated.
“From a pediatric safety perspective, the emergence of unflavored cannabis drink mixers presents a unique danger for minors because these products can be added to beverages without detection, creating opportunities for unintended or malicious use,” the study authors said in a statement sent to GreenState.
In the paper, the authors raise concerns that products like Wims could be misused to dose someone without their consent, potentially contributing to cases of drug-facilitated assault. They emphasize that this risk is hypothetical but worth considering from a prevention standpoint.
The team said that while the dosing of a Wims packet was in line with other edibles, mixing multiple packets into one beverage could lead to “significant impairment.”
“Children, young adults, and other naive users may be particularly impacted by these doses due to minimal tolerance,” the paper reads.
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The paper also said Wims was potentially getting into the hands of people under 21. The brand’s website includes an age gate, but does not appear to require ID verification during the ordering process.
In regulated cannabis markets, such access would typically be restricted. All infused products, such as drink mixes, are sold in licensed dispensaries to adults 21 or older. The packaging must be childproof to help prevent accidental ingestion by kids.
Representatives for Wims did not immediately return GreenState’s request for comment.
The study authors call for stronger government regulation of cannabis-infused drink mixes and more research into their risks and benefits. They also recommended packaging changes and marketing guidelines to improve public knowledge. The paper also urges pediatricians to educate parents and kids about the products and how to stay safe.
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The analysis was co-authored by a team from Northwell Health’s Department of Developmental-Behavioral Pediatrics at Cohen Children’s Medical Center. The authors listed no conflicts of interest or funders.
In theory, unflavored powders can be incredibly useful for educated adults who want to make their own THC libation. Many want an easy way to dose their favorite beverage or create custom mocktails. But, as with everything, the products aren’t without risk. It’s up to the industry, consumers, and parents to ensure they’re used responsibly and safely.
