Whoopi Goldberg takes second swing at a weed brand

whoopi goldberg weed brand

Actress, television personality, and EGOT champion Whoopi Goldberg is no stranger to the weed world. Goldberg launched Whoopi & Maya with Om Edibles founder Maya Elisabeth in 2016 before shuttering the brand in 2020.

Since then, the star has slowly developed a new name for herself in weed. This work will culminate with a brand launch and a ceremony granting Goldberg a key to West Hollywood.

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WhoopFam will include two product lines, one focused on the usual cannabis products and the other formulated with women’s health in mind. Emma & Clyde, a brand named after Goldberg’s brother and mother, launched in Mass. in 2021 before expanding a limited run in Arizona. Now, Emma & Clyde edibles, pre-rolls, flower, and accessories will be available throughout Arizona, California, and Ohio. She is also bringing back beloved Whoopi & Maya products that left shelves after the founders parted ways.

“I am so glad that we are re-introducing Whoopi & Maya to a new group of women who will benefit greatly from period pain relief, which it was initially created for, as well as welcoming a whole new group of human beings who find themselves suffering from all types of muscular discomfort,” Goldberg explained to Hollywood Reporter.

This launch is closer to home than her last weed partnership. Goldberg is working with her daughter, Alex Martin-Dean, and son-in-law, Bernard. Longtime business partner and cannabis consultant Scott Lambert is also on the dream team, which will celebrate the dual launch with an event in Los Angeles on July 20th.

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The city of West Hollywood will present Goldberg with a key to the city at a red-carpet event at celeb-owned cannabis lounge The Woods. The consumption-friendly event is open to the public, and the ceremony starts at 1:30 pm.

Fans of Whoopi & Maya products are thankful they will be on more shelves than ever by August. Time will tell whether the Emma & Clyde line will bode as much fanfare.

Cara Wietstock is senior content producer of GreenState.com and has been working in the cannabis space since 2011. She has covered the cannabis business beat for Ganjapreneur and The Spokesman Review. You can find her living in Bellingham, Washington with her husband, son, and a small zoo of pets.