Sorry—did you say there’s three vapes in my vape now?
Yup, the American ethos of ‘more is more’ has unleashed, not one, not two, but three vapes in your vape.
“What the heck are you talking about?” a normal person might say. Well, try to keep up.
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Working with the manufacturer 14th Round for years, leading weed brand Cookies debuted the 3XL vape in May—a thick, blue, stubby all-in-one with three vape-making atomizers flowing the same strain of THC oil into one single mega-rip. It’s similar to how SpaceX crams nine rockets into the Falcon 9 booster.
Cookies’ 3XL came out in nine different strains and sold out fast nationally. It’s one of weed’s biggest brands’ biggest hits of 2025.
“We can’t keep it in stock,” said 38-year-old Sonoma County resident London Van Der Kamp, director of Cookies product development and innovation.
A new batch of so-called “solventless” 3XLs debuts in late October in California, with other states getting more distillate versions as well.
A surging category
Vapes are a surging category in legal cannabis, comprising anywhere from an eighth to a quarter of the $60 billion annual market, sales data shows.
Micro-devices that use electricity to heat and aerosolize cannabis oil have been a feature of medical and adult-use dispensaries for at least 12 years, and they’re evolving all the time.
Vapes have gone from button-activated to automatic, and from battery-required to all-in-one.
The brand Heavy Hitters and Cookies gets a lot of credit for popularizing dual-chamber models with two vapes in one. That set off an arms race of sorts.
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Van Der Kamp said the 3XL had been in the works “for a while” after the dual chamber devices really hit. “We said, ‘Well, heck, let’s make it three.’”
Why three? People love how fat the rips are. The three atomizers all fire at once and combine at the mouthpiece. You can boost the heating level to really blow smoke like a dragon.
“People just love the fat clouds,” said Van Der Kamp.
Pocket dabs
The 3XL is a response to the rise of modern hash vaping—called dabbing. Dabbing often requires a creme brule torch and a glass water pipe. It’s cumbersome and off-putting.
“We asked ourselves, ‘How do we provide a pocket dab to somebody?’ The vape pen has never been what a dab could be,” Van Der Kamp said.
The 3XL is not a cringe, off-the-shelf hack. “This was custom-built from the ground up,” said Van Der Kamp.
Cookies worked with 14th Round on the ceramic in the atomizer, so it never tastes burnt. Ditto for the heat sensor and controller circuitry. The 3XL ramps the temperature up and down instead of just frying oil.
Cookies is filling the California vapes with live rosin from the award-winning new Blueberry Caviar strain. That’s Grape Gas x LANTZ from best-in-class Ridgeline Farms. It’s a rare feat to get such a hot flower into a new device so fast.
“It’s Berner’s favorite cultivar right now,” said Van Der Kamp. “It’s the terpiest thing around.”
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The embossed Cookie ‘C’ on the bottom functions as the on-off switch and temperature control.
“It never overheats, no matter the size of the hit,” Van Der Kamp said of the patented ‘progressive’ heat tech.
At 87 percent THC, the 1-gram device butts up against the 1,000 milligram THC limit in a California vape. If you rip the 3XL like a bong, you will get Matthew McConaughey in Interstellar-level high.
“The red setting is just overdoing it,” said San Francisco-based Emily Warren from Cookies’ product experience and partner success division. “I like to keep it in the mid-range, and even the low temperature setting hits really nice.”
Clouds as clout
The 3XL’s success also shows how high-tolerance young tokers want to get higher, quicker. It’s the same ethos behind hash holes, bongs, chugging beer, or a boilermaker.
“Real smokers need that saturation of vapor to get to where they want to be,” said Van Der Kamp. “In America, more is usually more.”
Younger smokers also came of age amid ridiculously powerful, massive nicotine vaping devices, said 50-year-old Oakland resident Terryn Buxton, operator of 12-year-old Oakland Extracts. Buxton sells dabs and a regular vape on the recreational market, but he’s working on beefing his vape game up.
“These kids are smoking eighth-ounce blunts all day long,” said Buxton, who produces and hosts the Color in Cannabis podcast. “They’re going to want something huge and obnoxious, and it makes sense that something like this would come along and that they would gravitate toward it.”
Big hits equal cultural clout in cannabis circles, Warren said.
“[San Francisco cannabis breeder] Kenny Powers always says, ‘No baby lungs.’”
Up next—a 7 in 1?
The new 3XL live rosin vapes will sell for about $80, and debut in a 1.25-gram size for the same price on Oct. 24 in California Cookies stores.
The rosin strains are Bon Bons, Lemon Dogshit, and Black Cherry Gelato.
The solventless ones are California-only. Alternatively, there are distillate 3XLs with a mix of THC, hemp-derived cannabis, and natural terpenes formulated to match the smell and taste of a hit strain.
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Cookies is also working on a triple-chamber vape with three different oil types, allowing for seven selectable flavor options in a single device. Sheesh.
Buxton said he hopes a variable 3XL can deliver sativa, hybrid, and indica effect combinations for different times of the day. “That would be f***ing dope,” he said.
It’s tough to pull off, but a variable 3XL might be out by Christmas, said Van Der Kamp.
That means four vapes in your vape can’t be that far off—sorry, pulmonologists and church ladies!