The California Cannabis User
- 9.5% of California adults 18 or older (or about 2.86 million) have used cannabis in the past month (California Department of Public Health)
- 23% of California adults over 21 (roughly 6 million) have used cannabis products over the past six months (BDS Analytics, a cannabis business intelligence company based in Denver that combined retail sales data with demographic and psychographic survey data)
- 61% of Californians age 21 or older are potential consumers of legal products containing cannabis, and ancillary products (BDS)
- Nearly 75% of the population surveyed say they have either tried or would consider trying cannabis products (BDS)
Women tend to use edibles; men tend to smoke flowers. (BDS)
Wealthier folks prefer legal cannabis. (BDS)
The average cannabis user is a parents in their 30s or 40s (BDS)
The California Cannabis Economy
In 2016, the wholesale value of California’s gross cannabis flower production can be estimated at $23.7 billion (New Leaf Data + ERA)
- 650,000 pounds of legal medical flower x $1,600 per wholesale pound = $1 billion.
- 1.85 million pounds of illicit flower remaining in-state x $1,600 per wholesale pound = $3 billion.
- 11 million pounds of illicit flower transported out of state x $1,789 per wholesale pound = $19.7 billion.
There are an estimated 40,000 cannabis farms in the state (Hezekiah Allen, director California Growers Association).
There are an estimated 1,000 medical dispensaries as of 2017 (California Cannabis Industry Association & Allen)
Gram: $8-$20 retail (WeedMaps.com menu site)
Ounce: $204.48– $248.42 retail (PriceofWeed.com)
Average amount a user consumes per day: 1 gram / 0.8 pounds consumed per year (2014 White House, “What America’s Users Spend on Illegal Drugs: 2000-2010”)
Criminal Justice Snapshot
7,949: Number of felony marijuana arrests, 2016 (California attorney general, 2016)
5,861: Number of misdemeanor marijuana arrests, 2016 (California attorney general, 2016)
43.6 percent: Decrease in felony marijuana arrests from 2011 to 2016 (California attorney general, 2016)