Ian Baer is Founder & CEO at Sooth, the leader in predictive emotional and behavioral intelligence for marketers. He founded Sooth in 2022 after inventing the first Emotional Blueprinting system — a new model for understanding what drives more than 90% of buying behavior — and most recently launched Sooth’s AI proprietary Emotional Logic Interface, ELI, which identifies and replaces underperforming marketing assets with verified signals.
