(c) We may offer our Magazines through certain third party websites via a subscription page on such third party websites that is linked to this policy. For the avoidance of doubt, such subscription page is a “Covered Site” and this policy applies to information collected through the subscription page, but does not apply to information collected through the third party website.
(d) Except as specified herein, this policy also does not apply to information you may provide to us offline; however please do be aware that if you subscribe offline to one of the magazines published by Hearst (“Magazines”), from time to time we make your postal addresses available to companies for marketing purposes.
2. Collection of Information
(a) Information You Provide. Hearst generally collects Personally Identifiable Information that you voluntarily provide. For instance, when you enter a sweepstakes or contest, complete a survey, participate in a reader panel, register for those portions of our Covered Sites that may require registration, make a purchase, participate in our social networking features, request back issues of our Magazines, subscribe to our Magazines, subscribe to receive newsletters, promotional correspondence, or other electronic services, or send us an email or feedback, you may be asked to provide information such as your e-mail address, name, phone number, shipping address, and billing information, and we will collect such information as well as any other content you provide us in engaging in any of the above activities. Information such as your age, gender, hobbies or interests may also be requested. If you elect to post material to any blogs, forums, participate in our social networking features or other community boards that may be offered on our Covered Sites, then such materials will be collected and may be publicly available for others to view.
(b) Cookies and other technologies.
(ii) Some of our third party partners (including advertisers and marketing services companies) may set and access cookies and similar technologies on your computer as well, or we may do so on their behalf. We do not have control over how these third parties use such cookies and similar technologies or the information derived therefrom.
(iv) Some of our emails may contain tags that allow us and our advertisers and other partners to determine the types of content that may be of interest to you. Those tags may contain Personally Identifiable Information and may be shared with others to the same extent indicated in Section 4. Those tags may not be deleted but you can opt out of receiving the emails as explained in section 5.
(c) Gifs. We may use “clear GIFs” (aka “web beacons” or “pixel tags”) or similar technologies, in the sites and in our communications with you to enable us to know whether you have visited a web page or received a message. A clear GIF is typically a one-pixel, transparent image (although it can be a visible image as well), located on a web page or in an e-mail or other type of message, which is retrieved from a remote site on the Internet enabling the verification of an individual’s viewing or receipt of a web page or message. A clear gif may enable us to relate your viewing or receipt of a web page or message to other information about you, including your Personally Identifiable Information.
(d) IP Address. Your Internet Protocol (“IP”) address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. Our server may also record the referring page that linked you to us (e.g., another Web site or a search engine); the pages you visit on our Covered Sites, the web sites you visit after this web site; the ads you see; the ads you click on; other information about the type of web browser, computer, platform, related software and settings you are using; any search terms you have entered on this web site or a referral site; and other web usage activity and data logged by our web servers. We may use your IP address to help diagnose problems with our servers, gather broad demographic information, and administer our Covered Sites. We may also link this information with your Personally Identifiable Information when we feel that it is necessary to enforce compliance with our rules and policies or terms of service or to protect our Covered Sites, customers or others.
(e) Location Information. We may, and may enable our advertisers to, collect your location via certain services we provide through digital applications, wireless access protocol services (“WAP Services”) or mobile phone service (“Mobile Services”). We, or the service provider, will inform you of such collection at the time you use the service. By using such service, you hereby consent to our collection, use and disclosure of your location information as described.
(g) Tracking Requests. Hearst does not act on Do Not Track requests from your browser. For more information click here.
(h) Effect of Tracking Requests. Hearst does not act on Do Not Track requests from your browser because, this way, we are able to personalize your experience on our sites and tailor content to your interests.
3. Use of Information.
(a) Hearst uses information we collect from you in part to provide you with the service you have requested. If you subscribe to any of our Magazines, we may also use your e-mail address to send you a confirmation notice and your mailing address to send you your Magazine. Similarly, if you enter online sweepstakes, we will also use this information to notify you if you are a winner. We also use your information to identify you as a user, improve our Covered Sites and services, send you administrative notifications, and respond to your inquiries. We might also send out e-mails to users and sweepstakes/contest entrants to announce special offers, services and announcements from our Covered Sites, our partners and/or our advertisers. We also use information in connection with advertising and to serve other content, as described in section 4(d) below.
(b) We may combine and use any and all information we collect on you either online or otherwise, including from third parties, for marketing purposes.
(c) When you subscribe to a digital edition of one of our magazines, you will automatically be assigned a user name (which is your email address) and password. Your user name and password will be retained and recognized in the event you thereafter subscribe to a digital edition of another one of our magazines.
(d) In addition, we may use information you provide us through emails, Q&A, blogs, forums, in response to polls, or through any other user generated submission for editorial purposes, and may use your name and any stories you provide us in articles published online and in our Magazines. If you provide us with personal anecdotes, they may be attributed to you. Hearst can edit, rewrite, use, and reuse the content, including your name, likeness, photograph, and biographical information you provide, with or without attribution, including publication in the Magazines, and in trade media, and advertising.
(e) We may create Anonymous Information from Personally Identifiable Information by excluding information (such as your name) that make the data personally identifiable to you. We use this Anonymous Information for any purpose and disclose Anonymous Information to third parties in our sole discretion.
4. Disclosure of Your Information
(a) In addition to the other disclosures described in this policy, Hearst may (and you authorize us to) share or disclose Personally Identifiable Information about you to other companies or individuals in the following situations:
(i) We utilize third party service providers to provide products, services or functions on our behalf (such as sending emails or processing credit cards or fulfilling subscriptions), and ask these service providers to agree to maintain the confidentiality of your Personally Identifiable Information and not to use your Personally Identifiable Information for any reason except to carry out the purpose(s) for which we hired them (“Service Provider Exception”).
(ii) You have entered a contest or sweepstakes sponsored by a third party, in which case the information you provide via the contest or sweepstakes may be shared by us with that third party for their use in their discretion, including direct marketing. Some of our contests and sweepstakes will ask you at the time of entry whether you would like to have your personal information shared with the sponsor, in which case we will honor your selection. Other contests will not give you that option and in that event, if you do not want your information to be shared, you should not enter the contest. The privacy policies of such third party companies apply to their use and disclosure of your information that we collect and disclose to such third party companies.
(iii) The entity to whom the information is disclosed is an Affiliate of Hearst.
(iv) In accordance with your indicated preferences (e.g., you indicated you wanted to receive promotional materials directly from a third party partner).
(v) The entity is a third party who wants to promote goods and services we think would be of interest to you.
(vi) You have furnished us Personally Identifiable Information with the intent that it be forwarded to a third party for use in connection with a specified service you are electing to participate in (examples include, without limitation, e-commerce partners, services to help old friends locate you online, etc.).
(d) Delivery of Advertising and Other Content.
(i) In addition to ads and content that we serve you directly, we use third-party advertising companies and marketing services companies to serve ads and other content when you visit our Covered Sites and elsewhere on the internet and in other media. Both we and these companies may use information about your visits to this Covered Site and elsewhere to serve ads and other content to you. In the course of doing so, a unique third-party cookie may be placed or recognized on your browser by such companies. In addition, we and these companies may use Web beacons to help manage our online advertising and content. These Web beacons enable us and the third-party companies to recognize a browser’s cookie when a browser visits this site and to learn which banner ads bring users to our website and to serve you ads that you may find of interest elsewhere on the internet and in other media. Both Hearst and these companies may use information obtained from your visits to the Covered Sites (including your status as a customer of Hearst), other websites, and information received from you offline in order to provide advertisements about goods and services and other content of interest to you across the internet and in other media. If you would like more information about this practice and to know your choices about not having this information used in this manner by our third party advertising companies please visit California & Canadian Users: Your California Privacy Rights. California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. Alternatively, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information sharing. We have such a policy in place. Sections 4(d) and 5(d) explain our practices and how you can opt-out of having your information shared with third parties for the third parties’ direct or indirect marketing purposes, in accordance with such laws. In addition to reviewing Sections 4(d) and 5(d), if you wish to find out about any rights you may have under California Civil Code section 1798.83, you may notify us in writing at Mail Preference Service, P.O. Box 6000, Harlan, Iowa 51593.
Last revised on April 1, 2016