The cannabis industry has a sustainability problem. This is not new news. Most are aware that compliant packaging and processes have led to increased plastic waste, and some have taken action to combat it. Wyld, a beloved weed brand known for its flavorful gummies, has taken a large step towards conservation.
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Wyld is officially the first cannabis company to become a Pinnacle Member of The Conservation Alliance (TCA).
“Creating a pathway for profits to support environmental conservation efforts on a large scale was my #1 goal in starting Wyld, and I’m confident that the TCA’s expertise, advocacy, and intentionality will help us do just that,” Aaron Morris, CEO and founder of Wyld, said in a press release.
Pinnacle members have committed at least $100,000 yearly to TCA, investing heavily in its efforts to protect the wild areas left in North America. There are currently ten Pinnacle members including Patagonia, REI, The North Face, KEEN, Osprey Packs, and more.
TCA funds help achieve its mission of preserving outdoor spaces that are disappearing due to climate change and the current government. Donations are used to engage in grant writing to secure government funds for the cause, advocate for public lands and waterways, and cover operational expenses. While this work does not target cannabis waste directly, its commitment to the environment could offset the issues caused by the emerging space.
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This year TCA provided grants to 20 North American conservation projects ranging from $20,000 to $45,000. According to its website, TCA has awarded over $34 million in grants that protected more than 125 million acres of wild land and almost 5000 miles of river since 1989. It has also purchased 22 climbing areas, designated five marine reserves, and removed or halted 43 damns.
With this move, Wyld is aligning with its namesake to preserve the undeveloped lands of North America for future generations.
