THC is becoming increasingly normalized as states continue to legalize. In some places, weed edibles and drinks are showing up in everyday places like bars and grocery stores. In Minnesota, arguably the epicenter of the hemp beverage boom, one city is debuting an official town gummy—and you can name it.
As first reported by the Star-Tribune, Eden Prairie, a suburb of Minneapolis, is launching its own branded gummy this fall. The product will be sold at municipal liquor stores throughout the city.
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The mixed-berry flavor gummy will contain five milligrams of THC and be formulated for sleep. Eden Prairie Liquor Operations Manager Jaime Urbina told the Star-Tribune they opted for a sleep product since that’s where the demand seems to be.
“The No. 1 thing we’ve seen people coming in and wanting is a beverage or gummy that will help at night. There are multiple options, but this is a community option,” Urbina said.
Speaking of community, the city of Eden Prairie is inviting residents to help develop a product through a naming contest. The promotion runs through July 29th, with submissions open to adults 21 years of age and older. The top three entries will head to a public voting round. Minnesota communities often have similar promotions inviting the public to name new snowplows, but a weed edible is a first.
“This isn’t just any gummy. It’s OUR gummy. It deserves a name as bold, vibrant, and unforgettable as the Eden Prairie community itself,” the city website reads.
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Following suit, the Minnesota Municipal Beverage Association is apparently also developing its own THC treat. According to the Star-Tribune, the organization is creating an “edible bar” that can be sold at municipal liquor stores across the state. The decision came in response to the explosion of THC drink sales throughout the country.
“Beer and wine sales are down. The category of growth is THC,” Paul Kaspszak, executive director of the association, told the Star-Tribune. “The future is now, so you might as well find any advantage you can.”
The top submissions for the Eden Prairie gummy contest will be posted on the city’s Facebook page on August 4th. If other naming promotions are any indication, entries will likely include at least one “Gummy McGumFace” and a topical pun like “Swift Chews.”
