October officially became National Breast Cancer Awareness Month in 1985 with sponsorships from the American Cancer Society and Imperial Chemical Industries’ pharmaceutical division. In hopes of detecting cancer early, the original focus was on promoting regular mammograms. Now, funds are raised for research and education as well as awareness. In the last almost forty years, the month has become autumn fodder, with the NFL wearing pink cleats and benefits in every city–it’s only right the cannabis industry gets involved.
This year, brands all over the U.S. are planning initiatives for National Breast Cancer Awareness Month, and we’re going to take you through them.
Dip Devices
This consumption tech brand partners with Living Beyond Breast Cancer year-round. A portion of pink devices always goes to the nonprofit and support community, but in October, the donation amount grows to 15 percent. Grab a pink Little Dipper Dab Straw, Rover Vaporizer, or Cosmic EVRI to support the cause while dabbing in style.
Dip Devices CEO Mike Bologna shared why they donate to LBBC: “We take every opportunity to highlight and support causes that are important to our team and to our community. Breast cancer affects millions of individuals and their loved ones and is as much as 1 in 3 new cancer diagnoses for women. Dip Devices hopes to assist in providing solutions to those impacted.”
Good Day Farm
Over in Missouri and Arkansas, Good Day Farm is cultivating Titty Sprinkles in two markets. The breeder created and named the strain for their mother as she battled breast cancer. To stay compliant, the strain is called Pink Sprinkles in Arkansas.
During the month of October, a portion of all Titty Sprinkles will go to researching the disease and education through Realm of Caring. Titty Sprinkles is an indica strain with a straight gas aroma and deep grape flavor.
Betty’s Eddies
Marimed brand Betty’s Eddies is dedicated to raising awareness this month through multiple initiatives in partnership with the Keep A Breast (KAB) Foundation. The team redesigned the Aches Away Edible packaging, which is designed to reduce inflammation and aid recovery. This update leans into the pink nature of the month and centers on education, which is the mission of the KAB Foundation. Marimed has also made a donation to the foundation.
“Every day, we hear from patients about how Betty’s Eddies helped them throughout their treatment journey,” Sara Rosenfield, Betty’s Eddies Brand Manager, said in a press release sent to GreenState. “Our partnership with the Keep A Breast Foundation honors those battling breast cancer and empowers people to pay attention to their health, including prevention and early detection.”
Pick up the limited edition packaging at select Marimed stores in Massachusetts, Delaware, and Maryland. Check with stores in Massachusetts where select locations will have Betty Loves Boobies bracelets available.
Blazy Susan
Joint lovers have most likely known about Blazy Susan for some time, especially since they recently made the top 100 of the Inc5000 this year. The brand sells iconic pink cones, papers, specialty rolling trays, and more cannabis accessories. For National Breast Cancer Awareness Month, the brand has two initiatives in place to race money for the cause.
Blazy Susan supports breast cancer research year-round, though these initiatives go beyond the usual donation. Anyone who donates $1 or more to the Lynn Sage Foundation gains entry to an exclusive giveaway. Ten winners will receive custom Blazy Susan Spinning Rolling Trays.
Donate here: Blazy Susan In-Store Breast Cancer Awareness giveaway
In addition, buy pink papers and cones from Blazy Susan online during October, and 10 percent of the bill will go to the brand’s established breast cancer research partners.
“The reason behind the breast cancer initiatives is due to my mother being a breast cancer survivor. Overall, it is to spread awareness that Cannabis is medicine and should not be federally illegal,” CEO Will Breakell shared with GreenState.
Standard Farms for TILT Holdings
In the Pennsylvania medical market, multi-state operator TILT Holdings subsidiary company Standard Farms partnered with the PA Breast Cancer Coalition. The farm will donate five dollars from every sale of the Jupiter™ Pink Ceramic Mouth Tip vape cartridge. The vape cart is sold in medical dispensaries throughout the state.
“At TILT, we believe in supporting different initiatives aligned with our values throughout the year. More than 140,000 women in PA are living with breast cancer, which is why we partnered up with PA Breast Cancer Coalition to offer a product that can be of benefit to those living with breast cancer,” Ron Zaykowski, general manager of Standard Farms Pennsylvania, said to GreenState.
PBCC President and Founder Pat Halpin-Murphy shared more about the partnership in a press release: “Thanks to Standard Farms, the Coalition will now be able to reach even more women and families facing a breast cancer diagnosis, letting them know they are not alone. We are so grateful for this unique and creative partnership which brings us closer to our ultimate goal of finding a cure for breast cancer now… so our daughters don’t have to.”
Cannabis breast cancer initiatives
Medical cannabis companies, accessories brands, and farms are taking part in the October tradition of raising awareness around breast cancer. This follows a long standing tradition in the space, which wouldn’t be here without charitable activism.
Many companies raise funds for organizations year-round, but this is the month when things ramp up. Support these brands through November to see a portion of your hard-earned dollars go to a charitable cause.