South Park creators pointed out how cannabis is going corporate in a satirical commercial advertisement released over the weekend.
The clip promotes the fictional marijuana brand Tegrity Farms, which was featured in a popular episode of the television series last season.
“The truth is this country has always been people with integrity, all fighting for the one thing they can agree on,” explains character Randy Marsh, whose family moved to the outskirts of South Park to grow legal pot. “And that’s why Tegridy is donating 100 percent of profits to charities that work to right the wrongs of the drug war until weed is legal nationwide.”
The clip is clearly a humorous take on a television ad released earlier in 2019 by the cannabis dispensary chain MedMen, who tapped award-winning filmmaker Spike Jonze to direct the segment.
South Park’s parody begins in a similar fashion by visually illustrating the history of marijuana prohibition and the failed Drug War, but differs by exposing the increasingly corporate influence creeping on the legal industry.
“And then a bunch of young corporate banker types come along telling us we’re all in the ‘new normal’ as they try to turn god’s green miracle into an easy buck for themselves,” adds Marsh. “They even hire fancy Hollywood directors to make them look all hip and cool. But you know what? F–k those guys. They ain’t got no integrity.”
Despite the satirical tone, there are hints that Tegridy Farms could possibly become a real brand, as the official website TegridyFarms.com is currently streaming the ad. Additionally, entities named Tegridy Farms LLC are now officially registered in Colorado and Oregon, according to Marijuana Moment.
Oscar Pascual is the editor of Smell the Truth, syndicated on GreenState and SFGATE. Smell The Truth is one of the internet’s most popular destinations for cannabis-related news and culture. This blog is not written or edited by Hearst. The authors are solely responsible for the content.