The New York cannabis market continues to evolve. Sales continue to rise, hitting a record $1.7 billion in 2025. As the Empire State grows into one of the country’s biggest cannabis markets, Revelry NYC 2026 offered a clear snapshot of its growth.
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At last week’s Revelry show at Pier 36, the industry showed up strong, with an array of inventive products and increasingly elaborate branding across the show floor.
From head-turning packaging to new offerings by local favorites, here’s what stood out to the GreenState team at Revelry NYC 2026.
Big names take on the East Coast
While dozens of brands were on display at Revelry, one name loomed over the rest: Wizard Trees. The Los Angeles-based cannabis auteurs made their New York debut at the show, with two larger-than-life activations and consistently long lines. The packaging for the brand’s flower, pre-rolls, and vapes was out of this world, reminiscent of those lamps from the 90s you’d touch to make purple lightning appear.
Uncle Arnie’s was also on hand celebrating its recent New York launch, handing out cold drinks in the consumption area to parched patrons seeking respite from the late summer heat.
The team also ran into Dan Herer, son of cannabis legend Jack Herer, whose Jack Herer Reserve was finally hitting New York shelves. If you want the legit Jack Herer, this is it.
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Local favorites evolve their lines
While West Coast cannabis may have made a splash at Revelry, the home team also served up excitement.
Woman-owned Alibi had its new rosin-infused pre-rolls on display, reporting that the high-end joints were flying off dispensary shelves. Solventless rosin darlings Royal Leaf said the brand’s new rosin cart was just hitting the market, and an all-in-one was coming soon.
Kaleidoscope Farms, based in Westfield, New York, was consistently busy — and not just because of the life-size bong attracting plenty of selfies. The brand recently took first place for a hybrid flower in the High Times Cannabis Cup and secured a key collaboration with famed glassmaker Jerome Baker.
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Across the patio, Illuminated Leaf showcased its “Elemental Botanical” line, featuring blends inspired by the four elements and combining cannabis with herbs such as lavender and sage. The company’s on-brand activation invited guests to build their own travel altars and pull tarot cards, attracting many a witchy cannabis fan.
Brands bet big on flashy packaging
With increasingly crowded dispensary shelves, many brands seemed to be going above and beyond with packaging to stand out.
Over at the Off Hours activation, attendees clamored for a peek at the exclusive Jelly Donutz gummy drop (the free real doughnuts didn’t hurt). Available in super-limited quantities, the three-packs of edibles include classic Strawberry and Blueberry flavors, plus an extra-fun Cereal flavor, packed in doughnut canisters inside a baker’s box.
Grocery Cannabis also leaned into its name with its packaging. The brand’s pre-roll pack resembled a supermarket bag, complete with a sliding tray to house individual joints.
Greenline Apothecary had eye-catching jars at its booth. The brand’s 5-gram flower jars come with a bonus grinder built into the top — extra credit for convenience.
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A market in motion
If Revelry was any indication, New York cannabis is entering its next phase. Big-name brands keep breaking in, locals are expanding into more sophisticated products, and increasingly elaborate packaging is making the battle for attention impossible to miss.
It’s a market that reflects the world outside: a melting pot that refuses to stand still.
