Beauty

CBD products will hit Sephora’s shelves this fall

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CBD is on its way to being legal in all 50 states, but enforcement and regulations vary widely by region.

CBD has taken yet another step into the mainstream world of beauty and personal care. Now, customers of a popular beauty chain will be able to buy it in person alongside eyeshadow and perfume. Sephora announced Tuesday that customers will now able to purchase products containing CBD at its stores across the country.

“At Sephora, we consistently strive to bring first-to-market product trends, innovation and experiences of the highest quality to our clients, and the growth of our CBD category is one such example of this,” Cindy Deily, Sephora’s vice president of skincare merchandising, said in an official statement.

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Lord Jones is the forefront of CBD brands to be sold in 170 of Sephora’s retail locations. Just over a year ago, it was also the first available on Sephora.com. The brand’s high CBD formula royal oil is slated to stock the shelves of every U.S. store this September.

“We have carefully curated an assortment of prestige CBD products for clients who are curious and passionate about the category and we are excited about the early success of Lord Jones, our first CBD brand to be offered in stores,” Deily said.

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Lord Jones was launched in 2015 by husband and wife co-founders Robert Rosenheck and Cindy Capobianco. Their products currently range between $60-100 on Sephora’s website.

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