CJ Wallace is honoring his late father Christopher Wallace — best known as rapper the Notorious B.I.G. — by launching a cannabis brand in his name.
Wallace’s company Think BIG recently announced a partnership with Lowell Smokes to release a pack of pre-rolled cannabis joints titled the Frank White Creative Blend, according to a press release.
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“Frank White is Think BIG’s first brand, emphasizing our core pillar of creativity,” Wallace told Forbes. “My dad was extremely creative and innovative, not just as a rapper, but as a human being. Frank White aims to illuminate cannabis as a tool for creativity.”
The brand name is a nod to Biggie’s “Frank White” alter-ego inspired by a fictional drug kingpin in the film King of New York.
“I’ve always been inspired by my dad and his alter-ego, by the ghostly figure of Frank White,” Wallace said in an interview with Esquire. “I’ve always wanted to play with that, and this was my chance to do it.
The Frank White Creative Blend will be sold in a 1/8th pack that includes seven .5 gram pre-rolls of Lowell Farms’ signature sun-grown California cannabis, custom blended with the strains Orange Sherbet, Banjo, and Rattlesnake Sour Diesel.
The limited edition pre-rolls are now available in dispensaries such as LA’s Rose Collective and Sweet Flower for $40 per pack and a portion of the proceeds will benefit California’s Prison Arts Project, an organization working with professional artists to provide arts instruction for incarcerated people.
“Before my dad was killed, he was arrested for cannabis possession, and I see how the pointless war on drugs has affected our communities — this is why criminal justice reform is important to me,” Wallace said in a press release. “My mom and dad both used cannabis for their creativity, as I do.”
Oscar Pascual is the editor of Smell the Truth, syndicated on GreenState and SFGATE. Smell The Truth is one of the internet’s most popular destinations for cannabis-related news and culture. This blog is not written or edited by Hearst. The authors are solely responsible for the content.