One of California’s biggest events for cannabis brands and buyers returns next week. Hall of Flowers (HOF) will take over the Ventura County Fairgrounds on March 18 and 19, putting some of the state’s top weed products front and center. According to organizers, this year’s gathering could be one of the most impactful yet.
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The trade show is part conference, part show-and-tell. Exhibit halls are packed with new products that retailers and media can explore—and even sample. In a hypercompetitive market, the event offers cannabis brands a chance to stand out.
The schedule also includes several “Tactical Talks,” where industry leaders share insights aimed at helping operators boost their bottom lines. Topics for 2026 include curating a profit-first dispensary menu, genetics that drive customer loyalty, and tackling the problem of “dirty” data.
Hall of Flowers also announced a new lead-retrieval tool designed to help attendees capture contact information and follow up after the show. Organizers say it could turn quick floor interactions into meaningful deal flow.
“Hall of Flowers Ventura is shaping up to be the most high-value industry event of the year for both retail and brand success,” co-founder Rama Mayo told GreenState.
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Attendees can get a head start on the action the night before at an exclusive pre-show media mixer. Presented by Beard Bros, the event at the nearby Crowne Plaza hotel runs from 4–8 p.m. The first two hours are reserved for approved media and Hall of Flowers exhibitors, while all HOF ticket holders can enter starting at 6 p.m.
The GreenState team will be at the mixer and seeking out new and intriguing products at the main event. Other ancillary events of note include the Blazing Coven of Flowers After Party on Wednesday and the very first SoCal Jews in Weed Bagel Bash on Thursday morning.
Stay tuned for a full event report highlighting the hottest releases from Ventura.
