Plenty of celebrities have gotten into the weed game. From Seth Rogen to Ricki Lake, putting star power behind a brand is a popular way to sell pot. But with so many celebrity cannabis brands on the market, which one resonates most with consumers?
Former High Times editor and Celeb Stoner founder Steve Bloom wanted the answer. He looked at cannabis sales data from Hoodie Analytics, and it turns out one rapper is setting the bar high (no pun intended).
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The top selling celeb weed brand is…
Cannabis is a big part of hip-hop culture, with artists like Snoop Dogg, Lil Wayne, and B-Real steady blazing while launching pot brands of their own. But one Pittsburgh-born MC is at the top of the charts when it comes to cannabis.
Khalifa Kush, the pot company from Wiz Khalifa, is the best-selling celeb weed brand in the country. Available in nine states, Khalifa Kush boasted sales upwards of $50 million dollars in 2024. In addition to the eponymous Khalifa Kush strain, the brand also offers varieties such as Baby Turtle, Violet Sky, and Khalifa Mints.
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Deadheads and boxing fans celebrate
Coming in second on the Celeb Stoner list is Garcia Hand Picked. Co-founded by Trixie Garcia, daughter of the late Grateful Dead frontman Jerry Garcia, the brand brought in roughly $30 million in sales last year. Offering eighth jars, pre-roll packs, gummies, and pre-ground flower pouches, Garcia Hand Picked is a favorite of Deadheads across the country.
Rounding out the top three is Tyson 2.0, the weed brand from controversial pro boxer Mike Tyson. A fixture of cannabis industry events, the company raked in an estimated $20 million in 2024. Tyson 2.0 makes several products, including joints, flower, vape carts, and ear-shaped gummies—a nod to the infamous fight when Tyson bit off a piece of challenger Evander Holyfield’s ear.
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Celebrity cannabis brands are everywhere, giving fans the opportunity to smoke like their favorite VIP. While the success of such companies can vary, certain celebs are riding high. And with new collabs launching all the time, it may not be long before your beloved stoner star shows up on the local dispensary shelf.
