Good Fortune Bundle champions AAPI-owned brands
In celebration of Asian American and Pacific Islander (AAPI) cannabis culture, premium AAPI-owned cannabis brands have joined forces to offer the Good Fortune Bundle. The bundle will be available at select California stores until May 31st to celebrate AAPI Heritage Month.
“The ‘Good Fortune Bundle’ came about after five California AAPI cannabis brands began collaborating during AAPI Heritage Month to celebrate our shared culture, but it turned into something even more meaningful,” said Caroline Yeh, CEO and co-founder of TSUMo Snacks.
Each kit includes a bag of savory edibles from TSUMo Snacks and two more from Sundae School, Pure Beauty, Elefante Inc., or Bloom Brand. Three of the four bundles include the Spicy Cheesy Ramen and Spaghetti and Meatballs flavors from Chef Roy Choi’s x TSUMo collaboration.
“This program aims to honor maverick AAPI brands with hand-selected products that accentuate each company’s distinctive offerings and connections to AAPI culture,” Yeh said. “Whether it’s a vape designed by an AAPI engineer’s technology, gummies featuring lychee fruit, or flavors such as Chef Roy Choi’s Spicy Cheesy Ramen Puffs, this curated selection of products highlights the bounty of AAPI culture through the beautiful lens of cannabis.”
Good Fortune Bundles are available at California MedMen stores, Caliva, Amuse, and Nugg Club. Each brand will donate 50 cents for every bundle sold to Asian Americans for Cannabis Education (AACE). AACE, founded by Ophelia Chong, empowers Asians to seek positive change through cannabis through education and normalization efforts. This collaboration intends to uplift the Asian cannabis community and inspire a dialogue about the plant in the greater AAPI community.
“With this exaltation of AAPI brands, we hope to empower and inspire the next generation of AAPI cannabis industry professionals and to spark dialogue about issues affecting Asian communities relating to cannabis use and acceptance,” Yeh said. “The AAPI community endures hate crimes and discrimination every day. By amplifying our voices, we hope to reach those who have been hurt and let them know they are not alone.”