Were you aware that selling CBD products is simple?
Many businesses are getting into CBD because it’s become increasingly popular over the past several years. However, marketing CBD products can seem difficult if you’re unsure of where to start.
When putting together a CBD marketing strategy, you’ll want to focus on younger audiences. Providing that you take advantage of the internet and social media, you can start selling CBD products to more people and increase your overall conversions. So where do you begin?
Here are 5 creative CBD marketing strategies to deploy in 2021!
1. Focus on SEO
Search engine optimization (SEO) is one of the best things to invest in when it comes to CBD marketing. CBD is a popular product, so people are regularly looking for it online. When you focus on SEO, you can make it much easier for your products to show up whenever someone searches for CBD.
You can implement a plethora of SEO strategies into your plan, but the simplest thing you can do is include popular keywords on your website. For example, people often search up, “CBD for sale.” If you include things like that, your site will show in results when they search for that phrase.
You can also use SEO in your advertisements. This will ensure that your ads are targeting the right people because they’ll only show up to those with an interest in finding a CBD distributor.
2. Create Content
The next thing you can do is create CBD-based content, which can be done in several ways. You can start by creating a blog about CBD and other products. Having a blog will give people a reason to keep visiting your site, aside from buying products.
Many people don’t realize that blogs help your SEO because Google will detect that more people are visiting your site. If your site is being regularly, it’ll be more likely to show up because Google will think that it’s more relevant.
You can also create videos and publish them on your website or a platform like YouTube. These videos can be used for advertisements or entertainment purposes to engage with your target audience. If you can bring value to your audience in your videos, they’ll watch and share them with others, which helps spread your name.
3. Offer a Variety of Products
Any time you start selling CBD products, you must ensure that you’re offering a variety. This is something that many people fail to do in the beginning, but it’ll ensure that you can build an audience and retain them.
If you make a website and only offer a few products, people will most likely close the site and look for another. If you have something for everyone, this will help you increase conversions and make your company stand out from others.
Having more products also makes it easier to create different advertisements. You can put together different ad groups to attract different audiences. For example, you can make an ad group for CBD edibles and another for CBD vape products. Each group can consist of several ads that you’ll rotate to attract customers.
4. Work with Influencers
Influencer marketing can drastically help your business because it’ll get you introduced to large audiences. If you work with a major influencer, you can convince their audience to purchase your products because they’ll think their favorite influencer uses them.
The best part about influencer marketing is that you don’t need to pay them, depending on who it is. Many influencers will promote your products in return for free products. When reaching out to an influencer, you can ask them about what they accept for promotions.
Influencer marketing takes advantage of social media, but it doesn’t require you to go through the ad campaign process as standard ads do. An influencer can take a picture or video of your product and post it on their feed. People can then engage with the post and share it.
5. Advertise on Social Media
Social media is one of the best places for marketing CBD products because over 3.5 billion people use it. No matter what kind of product you’re selling, you can advertise your products to your target audience and ensure that you make sales.
Advertising on social media is easy because the largest platforms – Facebook, Instagram, and Twitter – provide several tools to help you narrow down your audience. On these platforms, you can choose both the age and location of the people that you want to see your advertisements.
Another benefit of advertising on social media is that you can link your website to the ads. Whenever people see the ad on their feeds, they can click it and get redirected to your site.
If you have pages for your company, all of your posts will act as advertisements. When you feel like you’re not getting enough engagement, you can pay for your posts to get promoted.
Come Up with a CBD Marketing Strategy Today
Now that you’ve read this article, you know several things you can do to include in your CBD marketing strategy. We encourage anyone that’s selling CBD products to start by looking at their products and thinking about how they’ll advertise them.
Whether you focus on making a blog or social media advertising, you’ll see your CBD company grow. However, it’s best to do several things at once so that you can reach as many people as possible.
Check out our other articles to learn more about CBD and marketing!
June Potter wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
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