Celebrity cannabis brands continue to make waves. Whether it’s Willie Nelson raking in $80 million in one year off infused drinks or Whoopi Goldberg getting in the weed wellness game, plenty of stars have put their names on pot products. But what’s the top-selling celebrity cannabis brand in the country?
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According to data published by MJBizDaily, Cookies is far and away the highest-grossing celeb weed company. Market analytics firm Headset reports the brand generated an average of $751,000 in monthly sales across multiple states in 2025.
The Cookies brand is one of the most visible in the cannabis industry. Co-founded by Bay Area rapper Berner, the company also boasts a popular streetwear line and has inked numerous collabs with hardware and accessory brands.
The price of Cookies cannabis also helped catapult it to the top spot. The average price of a Cookies product is $22.56. That’s nearly three times higher than No. 2 celebrity cannabis brand Cheech & Chong’s.
At no. 3 is Garcia’s Hand Picked, co-founded by Trixie Garcia, the daughter of the late Grateful Dead frontman Jerry Garcia. Rounding out the top five is Khalifa Kush from rapper Wiz Khalifa, and Tyson 2.0 from controversial boxer Mike Tyson.
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Despite its robust sales, Cookies has not been without its troubles. The company was ordered to pay an $8.4 million judgment last year after a highly publicized San Francisco store failed, putting it at risk of insolvency. Earlier this year, Berner was accused in a lawsuit of allegedly plotting to stiff investors.
Even with the issues, popular Cookies strains like Gary Payton and London Pound Cake continue to fly off shelves. At this point, the brand has become ubiquitous in cannabis culture, penetrating the market in a way few others have.
