How to Make a Newsletter Appealing to Your Subscribers


Did you know that email marketing has an ROI of 3,200 percent? If you’re not using email marketing and sending out email newsletters to promote your cannabis business and get people interested in your products, you could be missing out on a lot of sales!

If you’re not sure how to go about building a newsletter, you’re in the right place. Read on to learn everything you need to know about how to make a newsletter that subscribers will want to read every time it reaches their inbox.

Benefits of Making a Newsletter

There are lots of reasons to start sending out an email newsletter as part of your cannabis business marketing strategy. The following are some of the greatest benefits newsletters have to offer:

  • Easy and cost-effective marketing strategy
  • Keeps your email database up to date and allows those who aren’t interested in your business to unsubscribe (this ensures you’re only spending time reaching out to those who want to be reached)
  • Improves search engine presence
  • Increases website traffic

Email newsletters provide you with an effective way to control your brand and connect with your audience, too. You can meet them where they are and avoid getting lost in the hustle and bustle of social media.

How to Make a Newsletter

Alright, you’re down with the idea of an email newsletter. How do you make one, though? Start by following these tips:

Know Your Audience

Start by making sure you know who you’ll be talking to with your email newsletter. Get clear on your target audience and think about how they want to be addressed.

Write Great Subject Lines

If you want people to open your email newsletter, make sure it features a great subject line. Avoid using all-caps or tons of exclamation points, as that can get them sent straight to the spam folder. Include a little teaser or play on words, though, to get people excited about what’s inside.

Provide Value

When you’re writing your email newsletter, think about what’s going to provide the most value to your audience. Is it a new tip on how to use a particular product, or a discount code for their next purchase? Remember, people will be more inclined to stay subscribed if they get something useful out of your emails.

Use the Right Email Service

Choose an email service that helps you simplify the process of sending out your email newsletters. When you’re doing your research, you’ll likely come across a Mailgun vs. Sendgrid debate or two, and it’s easy to feel confused.

Don’t let conflicting information overwhelm you, though. Read about the features of each service you’re considering and make a pro/con list to decide which one seems like the right fit for your newsletter.

Start Making Your Own Newsletter Today

There are lots of benefits that come with sending out an email newsletter. If you want to enjoy all these perks, follow the tips listed above on how to make a newsletter. They’ll help you through every step of the process and ensure you end up with an engaging finished product that people are eager to open and read.

Do you want to learn more about how to create email newsletters or other marketing strategies for your cannabis business (or any other kind of business)? If so, check out some of the marketing-related articles on our site today for more advice.


Samantha Gaines wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.

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