Did you know that there are over 1.7 billion websites on the internet? If you’re the owner of one of those websites, you have to find ways to stand out and get clicks.

Believe it or not, something as simple as solid web design is more than enough to help you get more traffic to your website. Because most websites aren’t designed well, or function poorly, which means the competition isn’t as stiff as you may believe.

So why is design important for your website? And what are the basic benefits of having a well-made website? We’re breaking all of that down, and more, in this article!

Now then, let’s get started!

You’ll Make a Good First Impression

As the old saying goes, you only get once chance to make a good first impression. And if you decide to invest some of your resources into your website, you’re giving yourself a better chance to make a good first impression online.

Remember, tons of potential customers are going to find you online. By having a professional-looking website, you establish credibility and give yourself a better chance of getting them to visit your store or make a purchase.

Web Design Helps You Rank Higher

If you know anything about website design, you most likely know about search engine optimization. Search engine optimization, or SEO, is something you have to keep in mind at all times if you want to get the most out of your website.

The good news? SEO is actually a lot simpler than most people make it out to be. And by improving your website’s design, you’ll be checking the majority of SEO boxes that search engines look for, which is a huge plus.

Your Competitors Are Doing It

Take a second to browse a few of your main competitor’s websites. Odds are they look professional, which means if yours doesn’t, you’re standing out in the wrong kind of way.

Simply put, in order to keep up with the competition, you have to invest in your website. Because if your site doesn’t look up to par, customers are going to go somewhere else, which isn’t what you want.

You’ll Increase Your Chances of Making a Sale

Looking for some new lead generation tips? Update your website!

Remember, the overall goal of your website should be to drive traffic to either your physical or online store. But if your site doesn’t look legit, nobody is going to give your store or a visit or purchase an item online.

So if your site needs some work, take the time needed to update and modernize. You’ll be shocked at how quickly you notice a difference in your ability to make sales once your site has been updated!

Your Website: Why Is Design Important?

Well, there you have it! Those are a few different answers to the “why is design important?” question that you may be asking yourself about your website!

Remember, your competitors are already ahead of the curve. So if your site doesn’t look as good or better than the competition, you’re missing out on lots of potential customers.

Also, with a great website, you’ll be able to rank higher on search engines and closeout on more sales, two things that can help you grow your business.

Looking for more business tips and tricks? Check out our blog!

Ben Stern wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.

GreenState and Hearst partners may earn revenue when readers click affiliate links in this article.