BottleRock set to bring high vibes to wine country
Festival season is officially here, and people are already planning their schedules—and outfits. Featuring A-list artists, local favorites, and plenty of social media-worthy moments, music fests are often the highlight of the summer for many fans. And with cannabis legalization spreading across the nation, it’s only fitting that the plant is integrated into the festival experience.
BottleRock in Napa Valley, California, is no exception. Though the festival famously takes place in wine country, eventgoers will have plenty of chances to go green. Even though the three-day event takes place in wine country, there will be plenty of chances for attendees to go green.
Between performances by headliners Post Malone, Lizzo, and Red Hot Chili Peppers, guests are invited to visit The Garden, a canna-centric activation near the Truly stage. BottleRock fans can chill, scope out offerings from a variety of brands, and learn more about all things cannabis.
While consumption and sales are not permitted within the event, retail delivery partner Abide will have representatives on-site to help festival-goers place orders, which can then be picked up just outside the BottleRock entrance.
Participating brands include Halara, West Coast Cure, Sonoma Hills Farm, Ember Valley, Lumpy’s Flowers, Dabwoods, Humo, Dee Thai, and many others. GreenState will also have an activation, so make sure to stop in and say “high.”
Josh Schmidt, the co-founder of Dee Thai, decided to participate in this year’s festival after seeing the unique opportunity the event holds for cannabis companies.
“We thought it would be a great opportunity to share our popular products with the diverse Bottle Rock crowd,” Schmidt told GreenState. “What’s better than a Mango Blunt and Post Malone or some Pineapple Gummies and Lizzo?”
Susie Plascencia, brand partner at Humo Cannabis, shared Schmidt’s sentiments. She felt the Humo brand would resonate with the demographics at BottleRock while simultaneously helping to proudly share their Latin roots.
“According to recent Census data, Napa Valley is home to nearly 40% Hispanic or Latino population,” she said via email. “As California’s award-winning Mexican American-owned cannabis brand available in dispensaries throughout NorCal’s Wine Country, we felt the importance of representing Latino culture at one of the city’s most popular events of the year.”
BottleRock takes place Friday, May 26, through Sunday, May 28th, at Napa Valley Expo. Attendees can expect three full days of fun, fantastic performances, and plenty of fire weed.