News

Wildfire-stricken California cannabis industry cries out on social media

October 11, 2017
Mature marijuana plants are discovered singed at a home destroyed by fire on Tomki Road in Redwood Valley, Calif. on Tuesday Oct. 10, 2017. Authorities have reported at least three people have died and 50 residences have been destroyed by the Redwood Complex Fire.
Paul Chinn
Mature marijuana plants are discovered singed at a home destroyed by fire on Tomki Road in Redwood Valley, Calif. on Tuesday Oct. 10, 2017. Authorities have reported at least three people have died and 50 residences have been destroyed by the Redwood Complex Fire.
SOURCE: Paul Chinn

California's cannabis community is reeling from what's being called the worst season in living memory. The annual harvest turned disastrous Sunday with the outbreak of wildfires in key cannabis production counties Sonoma and Mendocino. As of Wednesday, 22 fires had burned more than 170,000 acres, claiming 21 lives and burning more than 2,000 structures. Hundreds of people have been reported missing, and more fire is expected as high winds return Wednesday night.

Social media savvy cannabis growers, manufacturers, seed sellers, and breeders have been on the front lines of the blazes, transmitting their experiences back to their followers. Here's a collection of what they're reporting.


"Sending love and good vibes to all the #urbanfarmers"

Sending love and good vibes to all the #urbanfarmers effected by the fires. 707 stay strong .

A post shared by Berner (@berner415) on


"Tried to go home today and the roads are all closed."


"It's been a scary night of wind fueled fires in #santarosa and all over California"


"I don’t believe in any god but #PrayAnyway"

#SantaRosa #WildFire 🔥🏡😰🙁🙏🏻 I don’t believe in any god but #PrayAnyway #SantaRosaNative

A post shared by Quality Matters (@norcalsgardens) on


"Pretty scary up here at noon yesterday"

#nofilter #redwoodcomplexfire Pretty scary up here at noon yesterday, much better today, still smokey but not this evil glow.

A post shared by ThisIsNotaFunFarm (@thisisnotafunfarm) on


"This is about as bad as it gets I'm actually down in town now and I'm pretty sure my house is gone"


"The fire is now one road up."



"some of our neighbors up the road didn’t make it out in time."



"We watched this whole hill go up in flames ..."


"Sub cool would not join us… With flames soaring in the air he yelled 'come get me here I am'."


"These firefighters are pretty badass. ..."

Eek....what a mess. These firefighters are pretty badass. This guy named Sweeney in particular. So glad their here.

A post shared by Erich Pearson (@erichpearson) on


"Is your earthquake kit ready ? If so what’s in it ? ... all Jokes aside after all the necessities please believe I have some good bud , papers and a lighter vac sealed in my kit ..."



"These seeds are up for auction to benefit Mendo folks."


"Bigups everyone who came thru Rize Ranch Sonoma Mountain before it burnt"


"After seeing so much destruction it was a relief to be surrounded by colors and beauty"


"I rescued koi fish today!"

@joeyereneta and I rescued koi fish today!

A post shared by Erich Pearson (@erichpearson) on


"Our hearts are heavy in this time and we are praying everyone affected by the horrific fires in Nor Cal."


"Let's go cannabis community - band up - stand together more now than ever !!! If it's burns we will rebuild it !! This is our everything - family - friends - community - livelihoods !!!!!!"